Mastering fashion marketing

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Bibliographic Details
Main Authors	Jackson, Tim, 1963- (Author), Shaw, David, 1947- (Author)
Format	Book
Language	English
Published	Basingstoke [England] ; New York : Palgrave Macmillan, 2009
Series	Palgrave master series
Subjects	marketing módy marketing móda obchodní značky reklama a propagace fashion brand name products advertising monografie případové studie monographs case studies
Online Access	Anotace Obsah
ISBN	9781403919021 1-4039-1902-X
Physical Description	xviii, 376 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/JACKSON,T.