Marketing research : an applied orientation

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Bibliographic Details
Main Author	Malhotra, Naresh K., 1949- (Author)
Format	Book
Language	English
Published	[Upper Saddle River, NJ] : Pearson, [c2010]
Edition	6th ed.
Subjects	marketingový výzkum marketingový výzkum > metodologie popisná statistika statistické metody data analýza dat statistický software marketing research marketing research > methodology descriptive statistics statistical methods data analysis statistical software učebnice případové studie textbooks case studies
ISBN	9780136085430
Physical Description	vii, 929 s. : il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 339.138/MALHOTRA,N.K.