Holdings: Marketing research :

Marketing research : an applied orientation

Saved in:

Bibliographic Details
Main Author:	Malhotra, Naresh K., 1949- (Author)
Format:	Book
Language:	English
Published:	[Upper Saddle River, NJ] : Pearson, [c2010]
Edition:	6th ed.
Subjects:	marketingový výzkum marketingový výzkum > metodologie popisná statistika statistické metody data analýza dat statistický software marketing research marketing research > methodology descriptive statistics statistical methods data analysis statistical software učebnice případové studie textbooks case studies
ISBN:	9780136085430
Physical Description:	vii, 929 s. : il. ; 28 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2027 Recall This	Description Location	FMK	Call Number	339.138/MALHOTRA,N.K.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2027 Recall This		FMK	339.138/MALHOTRA,N.K.