Social marketing : influencing behaviors for good

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Bibliographic Details
Main Authors: Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format: Book
Language: English
Published: Thousand Oaks : SAGE Publications, c2011
Edition: 4th ed.
Subjects:
sociální marketing
sociální reklama
lidské chování
social marketing
social advertising
human behavior
učebnice
textbooks
ISBN: 9781412981491
Physical Description: xi, 502 s. il. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources
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30 days 		Description

Location
 Open access collection Call Number 339.138/LEE,N.R.

Status Description Location Call Number
In house loan Study room UH 339.138/LEE,N.R.
Long term loan - Due : 01.10.2025 FMK 339.138/LEE,N.R.
30 days Open access collection 339.138/LEE,N.R.
30 days Open access collection 339.138/LEE,N.R.

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