Social marketing : influencing behaviors for good

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Bibliographic Details
Main Authors	Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format	Book
Language	English
Published	Thousand Oaks : SAGE Publications, c2011
Edition	4th ed.
Subjects	sociální marketing sociální reklama lidské chování social marketing social advertising human behavior učebnice textbooks
Online Access	Obsah
ISBN	9781412981491
Physical Description	xi, 502 s. il. ; 24 cm

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Status 30 days	More Information	Location Open access collection	Call Number 339.138/LEE,N.R.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/LEE,N.R.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 339.138/LEE,N.R.

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Status In house loan	More Information	Location Study room UH	Call Number 339.138/LEE,N.R.