Social marketing for public health : global trends and success stories

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Bibliographic Details
Other Authors	Cheng, Hong, 1958- (Editor), Kotler, Philip, 1931- (Editor), Lee, Nancy, 1932- (Editor)
Format	Book
Language	English
Published	Sudbury, Mass. : Jones and Bartlett Publishers, c2011
Subjects	veřejné zdraví podpora zdraví sociální marketing public health health promotion social marketing kolektivní monografie případové studie collective monographs case studies
ISBN	9780763757977 0-7637-5797-7
Physical Description	xxv, 422 s. : il. ; 23 cm

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