Customer sense : how the 5 senses influence buying behavior

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Bibliographic Details
Main Author	Krishna, Aradhna (Author)
Format	Book
Language	English
Published	New York, NY : Palgrave Macmillan, 2013
Edition	1st ed.
Subjects	spotřebitelské chování marketing > psychologické aspekty smyslové vnímání nakupování consumer behavior marketing > psychological aspects senses and sensation shopping monografie monographs
ISBN	9780230341739
Physical Description	xiii, 185 s. : il. (některé barev.) ; 24 cm

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