Holdings: Creative cost-benefits reinvention :

Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

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Bibliographic Details
Main Author:	Dussart, Christian (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2010
Subjects:	marketing marketing inovací spotřebitelské chování řízení vztahů se zákazníky hodnotová analýza ekonomická efektivnost innovation marketing consumer behavior customer relationship management value analysis (cost control) economic efficiency komodizace zboží a služeb studie studies
ISBN:	9780230105300
Physical Description:	xvi, 172 s. : il. ; 22 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FaME	Call Number	339.138/DUSSART,CH.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028 Recall This		FaME	339.138/DUSSART,CH.