Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

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Bibliographic Details
Main Author	Dussart, Christian (Author)
Format	Book
Language	English
Published	New York : Palgrave Macmillan, 2010
Subjects	komodizace zboží a služeb marketing marketing inovací spotřebitelské chování řízení vztahů se zákazníky hodnotová analýza ekonomická efektivnost innovation marketing consumer behavior customer relationship management value analysis (cost control) economic efficiency studie studies
ISBN	9780230105300
Physical Description	xvi, 172 s. : il. ; 22 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/DUSSART,CH.