The rise of marketing and market research

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Bibliographic Details
Other Authors	Berghoff, Hartmut, 1960- (Editor), Scranton, Philip, 1946- (Editor), Spiekermann, Uwe, 1963- (Editor)
Format	Book
Language	English
Published	New York, NY : Palgrave Macmillan, 2012
Edition	1st ed.
Series	Worlds of consumption
Subjects	marketing > dějiny marketingový výzkum > dějiny hospodářské dějiny marketing > history marketing research > history economic history přehledy surveys
ISBN	978-0-230-34106-7 978-1-349-34388-1
Physical Description	ix, 312 s. : il. ; 23 cm

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