The rise of marketing and market research

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Bibliographic Details
Other Authors: Berghoff, Hartmut, 1960- (Editor), Scranton, Philip, 1946- (Editor), Spiekermann, Uwe, 1963- (Editor)
Format: Book
Language: English
Published: New York, NY : Palgrave Macmillan, 2012
Edition: 1st ed.
Series: Worlds of consumption
Subjects:
marketing > dějiny
marketingový výzkum > dějiny
hospodářské dějiny
marketing > history
marketing research > history
economic history
přehledy
surveys
ISBN: 978-0-230-34106-7
978-1-349-34388-1
Physical Description: ix, 312 s. : il. ; 23 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/RISE
Status
Long term loan – Due : 22.12.2026 		Description

Location
 FaME Call Number 339.138/RISE

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/RISE
Long term loan - Due : 22.12.2026 FaME 339.138/RISE

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