Advertising management

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Bibliographic Details
Main Authors	Jethwaney, Jaishri (Author), Jain, Shruti (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, 2012
Edition	2nd ed.
Series	Oxford higher education
Subjects	reklama a propagace reklama a propagace > Indie management prodeje > Indie reklamní strategie reklamní strategie > Indie reklamní média > Indie advertising advertising > India sales management > India advertising strategy advertising strategy > India advertising media > India případové studie učebnice vysokých škol case studies textbooks (higher)
ISBN	9780198074120 0-19-807412-3
Physical Description	xxi, 651 s. : il. ; 24 cm + 1 CD-ROM

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information + 1 CD-ROM	Location Study room - 3rd floor	Call Number 659/JETHWANEY,J.