Holdings: Advertising management

Advertising management

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Bibliographic Details
Main Authors:	Jethwaney, Jaishri (Author), Jain, Shruti (Author)
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, 2012
Edition:	2nd ed.
Series:	Oxford higher education
Subjects:	reklama a propagace reklama a propagace > Indie management prodeje > Indie reklamní strategie reklamní strategie > Indie reklamní média > Indie advertising advertising > India sales management > India advertising strategy advertising strategy > India advertising media > India případové studie učebnice vysokých škol case studies textbooks (higher)
ISBN:	9780198074120 0-19-807412-3
Physical Description:	xxi, 651 s. : il. ; 24 cm + 1 CD-ROM

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Status	Description	Location	Call Number
Status In house loan	Description + 1 CD-ROM Location	Study room - 3rd floor	Call Number	659/JETHWANEY,J.

Status	Description	Location	Call Number
In house loan	+ 1 CD-ROM	Study room - 3rd floor	659/JETHWANEY,J.