Nontraditional media in marketing and advertising

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Bibliographic Details
Main Author: Blakeman, Robyn, 1958- (Author)
Format: Book
Language: English
Published: Thousand Oaks, California : SAGE Publications, c2014
Subjects:
alternativní média
reklama a propagace
marketing
alternative mass media
advertising
příručky
handbooks, manuals, etc
ISBN: 9781412997614
Physical Description: vii, 255 s. : il. ; 23 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 659/BLAKEMAN,R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/BLAKEMAN,R.

Status Description Location Call Number
30 days Open access collection 659/BLAKEMAN,R.
In house loan Study room - 3rd floor 659/BLAKEMAN,R.

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