Holdings: Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana =

Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana = Brand management v průmyslu rychlého občerstvení: kulturní perspetiva brandingových strategií firem a chování spotřebitelů v České republice a Ghaně : doctoral thesis summary

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Bibliographic Details
Main Author:	Asamoah, Emmanuel Selase (Dissertant)
Corporate Author:	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors:	Chovancová, Miloslava, 1952- (Thesis advisor)
Format:	Book
Language:	English
Published:	Zlín : Tomas Bata University, 2012
Series:	Doctoral thesis summary
Subjects:	rychloobslužné restaurace řízení značky > kulturní aspekty spotřebitelské chování > Česko spotřebitelské chování > Ghana marketingový management fast food restaurants brand management > cultural aspects consumer behavior > Czechia consumer behavior > Ghana marketing management disertace teze dissertations abstracts
ISBN:	9788074541957
Physical Description:	40 s. : il. ; 21 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Information desk - 3rd floor	Call Number	K/ASAMOAH,E.S.

Status	Description	Location	Call Number
In house loan		Information desk - 3rd floor	K/ASAMOAH,E.S.