Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

"Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers."

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Bibliographic Details
Main Author Graves, Philip (Author)
Format Book
LanguageEnglish
Published Boston ; London : Nicholas Brealey, 2010
Edition1st pub.
Subjects
spotřebitelské chování
marketingový výzkum
consumer behavior
marketing research
příručky
handbooks, manuals, etc
Online AccessBiografické informace
ISBN9781857885507
Physical Descriptionviii, 216 s. ; 24 cm

Cover

ikona Nápověda Glossary of Terms

Online Access

Biografické informace
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 339.138/GRAVES,P.

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