MKTG 6

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Bibliographic Details
Main Authors Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format Book
LanguageEnglish
Published Mason : South-Western Cengage Learning, c2013
Subjects
marketing
strategický marketing
strategic marketing
učebnice
textbooks
ISBN9781133190110 1-133-19011-1
Physical Description1 sv. (různé stránkování) : il. ; 28 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 339.138/LAMB,CH.W.

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