Mobilized marketing : how to drive sales, engagement, and loyalty through mobile marketing

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...

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Bibliographic Details
Main Author Hasen, Jeff, 1958- (Author)
Format Book
LanguageEnglish
Published Hoboken, N.J. : Wiley, c2012
Subjects
ISBN9781118243268
Physical Descriptionxvii, 206 s. ; 24 cm

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan Due: 21.12.2028 More Information Location FaME Call Number 339.138/HASEN,J.