Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

• Main Authors: Hopkins, Jeanne, 1957- (Author), Turner, Jamie, 1961- (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : Wiley, c2012
• Series: New rules of social media series
• Subjects: mobil marketing; internetový marketing; mobilní komunikační systémy; mobile marketing; Internet marketing; mobile communication systems; příručky; handbooks, manuals, etc
• ISBN: 9781118167786
• Physical Description: xx, 234 s. : il. ; 24 cm

"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...