Holdings: Industrial marketing in the new branding arena :

Industrial marketing in the new branding arena : how to survive the war between private labels, private brands and manufacturer brands

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Bibliographic Details
Main Author:	Moers, Paul H. J. M. (Author)
Format:	Book
Language:	English
Published:	Amsterdam : Kluwer, c2006
Subjects:	výrobky průmyslový marketing obchodní značky commercial products industrial marketing brand name products příručky handbooks, manuals, etc
ISBN:	9013038743
Physical Description:	176 s. : il. ; 22 cm

Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FaME	Call Number	339.138/MOERS,P.H.J.M.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028 Recall This		FaME	339.138/MOERS,P.H.J.M.