Rethinking marketing : the entrepreneurial imperative

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Bibliographic Details
Main Authors	Schindehutte, Minet (Author), Morris, Michael H. (Author), Pitt, Leyland F., 1952- (Author)
Format	Book
Language	English
Published	Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Series	Prentice Hall entrepreneurship series
Subjects	marketing marketingový management marketing inovací marketing management innovation marketing monografie monographs
Online Access	Obsah
ISBN	9780132393898 0-13-239389-1
Physical Description	xxxii, 352 s. : il. ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/SCHINDEHUTTE,M.