Integrated advertising, promotion, and marketing communications Kennethe, E. Clow, Donald Baack

Saved in:

Bibliographic Details
Main Authors	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format	Book
Language	English
Published	Harlow, Essex, England : Pearson Education, c2012
Edition	5th ed.
Series	Global edition
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN	9780273753285
Physical Description	463 s. : barev. il. ; 28 cm

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/CLOW,K.E.

Similar Items