Holdings: Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications Kennethe, E. Clow, Donald Baack

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Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format:	Book
Language:	English
Published:	Harlow, Essex, England : Pearson Education, c2012
Edition:	5th ed.
Series:	Global edition
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN:	9780273753285
Physical Description:	463 s. : barev. il. ; 28 cm

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/CLOW,K.E.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/CLOW,K.E.