Advertising and promotions : an integrated brand approach

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Bibliographic Details
Main Author Semenik, Richard J., 1948- (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : South-Western Cengage Learning, c2012
Edition6th ed.
SeriesInternational edition
Subjects
ISBN9780538479868
Physical Descriptionxli, 710 s. : barev. il. ; 28 cm

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/ADVERTISING
Status Long term loan Due: 21.12.2028 More Information Location FMC Call Number 659/ADVERTISING