Advertising and promotions : an integrated brand approach

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Bibliographic Details
Main Author: Semenik, Richard J., 1948- (Author)
Format: Book
Language: English
Published: Mason, Ohio : South-Western Cengage Learning, c2012
Edition: 6th ed.
Series: International edition
Subjects:
reklama a propagace
obchodní značky
advertising
brand name products
monografie
monographs
ISBN: 9780538479868
Physical Description: xli, 710 s. : barev. il. ; 28 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.10.2025 		Description

Location
 FMK Call Number 659/ADVERTISING
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/ADVERTISING

Status Description Location Call Number
Long term loan - Due : 01.10.2025 FMK 659/ADVERTISING
In house loan Study room - 3rd floor 659/ADVERTISING

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