Holdings: Creating the strategy :

Creating the strategy : winning and keeping customers in B2B markets

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Bibliographic Details
Main Author:	Gould, Rennie (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2012
Edition:	1st pub.
Subjects:	průmyslový marketing strategický marketing management prodeje strategický management řízení vztahů se zákazníky industrial marketing strategic marketing sales management strategic planning customer relationship management příručky handbooks, manuals, etc
ISBN:	9780749466145
Physical Description:	x, 238 s. ; 24 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	658.8/GOULD,R.
Status 30 days	Description Location	Open access collection	Call Number	658.8/GOULD,R.
Status In house loan	Description Location	Study room - 3rd floor	Call Number	658.8/GOULD,R.

Status	Description	Location	Call Number
30 days		Open access collection	658.8/GOULD,R.
30 days		Open access collection	658.8/GOULD,R.
In house loan		Study room - 3rd floor	658.8/GOULD,R.