Creating the strategy : winning and keeping customers in B2B markets

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Bibliographic Details
Main Author	Gould, Rennie (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2012
Edition	1st pub.
Subjects	průmyslový marketing strategický marketing management prodeje strategický management řízení vztahů se zákazníky industrial marketing strategic marketing sales management strategic planning customer relationship management příručky handbooks, manuals, etc
ISBN	9780749466145
Physical Description	x, 238 s. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658.8/GOULD,R.
Status 30 days	More Information	Location Open access collection	Call Number 658.8/GOULD,R.
Status 30 days	More Information	Location Open access collection	Call Number 658.8/GOULD,R.