Marketing communications : integrating offline and online with social media

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Bibliographic Details
Main Authors	Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format	Book
Language	English
Published	London : Kogan Page, 2011
Edition	5th ed.
Subjects	marketingová komunikace sociální média internetový marketing internetová komunikace communication in marketing social media Internet marketing Internet communication učebnice textbooks
Online Access	Anotace Obsah
ISBN	9780749461935
Physical Description	xviii, 483 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SMITH,P.R.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SMITH,P.R.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/SMITH,P.R.