Holdings: Introduction to marketing :

Introduction to marketing : theory and practice

Saved in:

Bibliographic Details
Main Author:	Palmer, Adrian, 1955- (Author)
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, c2012
Edition:	3rd ed.
Subjects:	marketing marketingový výzkum marketingová komunikace marketing research communication in marketing monografie monographs
ISBN:	9780199602131
Physical Description:	xxxi, 542 s. : il. ; 25 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/PALMER,A.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/PALMER,A.