Introduction to marketing : theory and practice

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Bibliographic Details
Main Author	Palmer, Adrian, 1955- (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, c2012
Edition	3rd ed.
Subjects	marketing marketingový výzkum marketingová komunikace marketing research communication in marketing monografie monographs
ISBN	9780199602131
Physical Description	xxxi, 542 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/PALMER,A.

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