Velký slovník marketingových komunikací

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Bibliographic Details
Main Authors	Jurášková, Olga, 1966- (Author), Horňák, Pavel, 1953- (Author)
Format	Book
Language	Czech
Published	Praha : Grada, 2012
Edition	1. vyd.
Subjects	marketingová komunikace marketing oborová terminologie communication in marketing terminology (professional) terminologické slovníky výkladové slovníky terminological dictionaries explanatory dictionaries
ISBN	9788024743547
Physical Description	271 s. : portréty ; 25 cm

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