Holdings: Global marketing management :

Global marketing management : changes, new challenges, and strategies

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Bibliographic Details
Main Authors:	Lee, Kiefer (Author), Carter, S. (Author)
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, c2012
Edition:	3rd ed.
Subjects:	marketingový management mezinárodní marketing strategický management management změny nadnárodní společnosti marketing management export marketing strategic planning management of change international business enterprises případové studie učebnice case studies textbooks
ISBN:	9780199609703
Physical Description:	xxv, 578 s. : barev. il. ; 27 cm

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Glossary of Terms

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/LEE,K.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/LEE,K.