Global marketing management : changes, new challenges, and strategies

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Bibliographic Details
Main Authors	Lee, Kiefer (Author), Carter, S. (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, c2012
Edition	3rd ed.
Subjects	marketingový management mezinárodní marketing strategický management management změny nadnárodní společnosti marketing management export marketing strategic planning management of change international business enterprises případové studie učebnice case studies textbooks
Online Access	Anotace
ISBN	9780199609703
Physical Description	xxv, 578 s. : barev. il. ; 27 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/LEE,K.