Holdings: Luxury brand management :

Luxury brand management : a world of privilege

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Bibliographic Details
Main Authors:	Chevalier, Michel, 1943- (Author), Mazzalovo, Gérald (Author)
Format:	Book
Language:	English
Published:	Singapore : John Wiley & Sons Singapore, c2012
Edition:	2nd ed.
Subjects:	obchodní značky řízení značky marketingový management luxusní zboží brand name products brand management marketing management luxuries studie studies
ISBN:	9781118171769
Physical Description:	xx, 316 s. : il. ; 24 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	005/CHEVALIER,M.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	005/CHEVALIER,M.