Luxury brand management : a world of privilege

Saved in:

Bibliographic Details
Main Authors	Chevalier, Michel, 1943- (Author), Mazzalovo, Gérald (Author)
Format	Book
Language	English
Published	Singapore : John Wiley & Sons Singapore, c2012
Edition	2nd ed.
Subjects	obchodní značky řízení značky marketingový management luxusní zboží brand name products brand management marketing management luxuries studie studies
ISBN	9781118171769
Physical Description	xx, 316 s. : il. ; 24 cm

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/CHEVALIER,M.

Similar Items