Specifika spotřebitelského segmentu singles a možnosti marketingové komunikace při uspokojování jejich potřeb = Specifications of singles consumer segment and marketing communication possibilities when satisfying their needs : teze disertační práce

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Bibliographic Details
Main Author	Kotyzová, Pavla, 1949- (Dissertant)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors	Pavlů, Dušan, 1976- (Thesis advisor)
Format	Book
Language	Czech
Published	Zlín : Univerzita Tomáše Bati ve Zlíně, 2012
Series	Doctoral thesis summary
Subjects	marketing marketingová komunikace segmentace trhu spotřebitelské chování marketingový výzkum singles communication in marketing market segmentation consumer behavior marketing research single people doktorské disertace teze higher doctoral dissertations abstracts
ISBN	9788074541896
Physical Description	41 s. ; 21 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Information desk - 3rd floor	Call Number K/KOTYZOVÁ,P.