Specifika spotřebitelského segmentu singles a možnosti marketingové komunikace při uspokojování jejich potřeb = Specifications of singles consumer segment and marketing communication possibilities when satisfying their needs : teze disertační práce

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Bibliographic Details
Main Author: Kotyzová, Pavla, 1949- (Dissertant)
Corporate Author: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors: Pavlů, Dušan, 1976- (Thesis advisor)
Format: Book
Language: Czech
Published: Zlín : Univerzita Tomáše Bati ve Zlíně, 2012
Series: Doctoral thesis summary
Subjects:
ISBN: 9788074541896
Physical Description: 41 s. ; 21 cm

Cover

Table of contents

Status Description Location Call Number
Status
In house loan
Description

Location
Information desk - 3rd floor Call Number K/KOTYZOVÁ,P.

Status Description Location Call Number
In house loan Information desk - 3rd floor K/KOTYZOVÁ,P.