Storytelling : branding in practice

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Bibliographic Details
Main Author	Fog, Klaus (Author)
Format	Book
Language	English
Published	Berlin : Springer, c2010
Edition	2nd edt.
Subjects	obchodní značky marketingová komunikace reklama a propagace brand name products communication in marketing advertising populárně-naučné publikace příručky popular works handbooks, manuals, etc
ISBN	9783540883487 978-3-540-88349-4
Physical Description	254 s. : il. (převáž. barev.) ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/STORYTELLING

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