Holdings: Storytelling :

Storytelling : branding in practice

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Bibliographic Details
Main Author:	Fog, Klaus (Author)
Format:	Book
Language:	English
Published:	Berlin : Springer, c2010
Edition:	2nd edt.
Subjects:	obchodní značky marketingová komunikace reklama a propagace brand name products communication in marketing advertising populárně-naučné publikace příručky popular works handbooks, manuals, etc
ISBN:	9783540883487 978-3-540-88349-4
Physical Description:	254 s. : il. (převáž. barev.) ; 24 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/STORYTELLING

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/STORYTELLING