Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, c2012
Edition9th ed.
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc
ISBN9780073404868
Physical Descriptionxxxiv, 828 s. : il. (převážně barev.) ; 29 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 659/BELCH,G.E.

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