Holdings: Advertising and promotion :

Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors:	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin, c2012
Edition:	9th ed.
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN:	9780073404868
Physical Description:	xxxiv, 828 s. : il. (převážně barev.) ; 29 cm

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	659/BELCH,G.E.

Status	Description	Location	Call Number
30 days		Open access collection	659/BELCH,G.E.