Always on : advertising, marketing and media in an era of consumer control

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Bibliographic Details
Main Authors	Vollmer, Christopher (Author), Precourt, Geoffrey (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, c2008
Subjects	marketing internetový marketing strategický marketing marketing inovací reklama a propagace spotřebitelské chování Internet marketing strategic marketing innovation marketing advertising consumer behavior příručky handbooks, manuals, etc
Online Access	Biografie Anotace
ISBN	9780071508285
Physical Description	215 s. : il. ; 21 cm

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Anotace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 339.138/VOLLMER,CH.