Experiential marketing : a practical guide to interactive brand experiences

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Bibliographic Details
Main Author	Smilansky, Shaz (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2009
Subjects	cílený marketing obchodní značky marketingová komunikace target marketing brand name products communication in marketing příručky handbooks, manuals, etc
Online Access	Obsah Anotace Biografie
ISBN	9780749452759
Physical Description	vi, 264 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/SMILANSKY,S.