Advertising theory

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Bibliographic Details
Other Authors Rodgers, Shelly (Editor), Thorson, Esther (Editor)
Format Book
LanguageEnglish
Published New York : Routledge, 2012
Edition1st pub.
SeriesRoutledge communication series
Subjects
reklama a propagace > teorie
advertising > theory
kolektivní monografie
collective monographs
ISBN9780415886628
Physical Descriptionxxix, 614 s. : il. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/ADVERTISING

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