Marketing semiotics : signs, strategies and brand value

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Bibliographic Details
Main Author	Oswald, Laura (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, c2012
Subjects	marketingový management obchodní značky řízení značky marketing management brand name products brand management monografie monographs
ISBN	9780199566501
Physical Description	xii, 218 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 658/OSWALD,L.R.
Status 30 days	More Information	Location Open access collection	Call Number 658/OSWALD,L.R.

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