Marketing semiotics : signs, strategies and brand value

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Bibliographic Details
Main Author: Oswald, Laura (Author)
Format: Book
Language: English
Published: Oxford : Oxford University Press, c2012
Subjects:
marketingový management
obchodní značky
řízení značky
marketing management
brand name products
brand management
monografie
monographs
ISBN: 9780199566501
Physical Description: xii, 218 s. : il. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 658/OSWALD,L.R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/OSWALD,L.R.

Status Description Location Call Number
30 days Open access collection 658/OSWALD,L.R.
In house loan Study room - 3rd floor 658/OSWALD,L.R.

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