Spending advertising money in the digital age : how to navigate the media flow

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Bibliographic Details
Main Authors: Pringle, Hamish (Author), Marshall, Jim, 1955- (Author)
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, c2012
Subjects:
reklama a propagace
reklamní strategie
digitální média
masmédia
advertising
advertising strategy
digital media
mass media
ISBN: 9780749463052
Physical Description: xx, 316 s. : il. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 659/PRINGLE,H.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FMK Call Number 659/PRINGLE,H.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/PRINGLE,H.

Status Description Location Call Number
30 days Open access collection 659/PRINGLE,H.
Long term loan - Due : 21.12.2028 FMK 659/PRINGLE,H.
In house loan Study room - 3rd floor 659/PRINGLE,H.

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