Spending advertising money in the digital age : how to navigate the media flow

Saved in:

Bibliographic Details
Main Authors	Pringle, Hamish (Author), Marshall, Jim, 1955- (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, c2012
Subjects	reklama a propagace reklamní strategie digitální média masmédia advertising advertising strategy digital media mass media
ISBN	9780749463052
Physical Description	xx, 316 s. : il. ; 24 cm

Cover

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/PRINGLE,H.
Status 30 days	More Information	Location Open access collection	Call Number 659/PRINGLE,H.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 659/PRINGLE,H.