The effective use of market research : how to drive and focus better business decisions

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Bibliographic Details
Main Author	Birn, Robin (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2004
Edition	4th ed.
Series	Market research in practice
Subjects	marketingový výzkum rozhodování strategický marketing marketing research decision making strategic marketing příručky handbooks, manuals, etc
Online Access	Obsah Anotace Biografie
ISBN	978-0-7494-4200-2
Physical Description	xiv, 226 s. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 658/BIRN,R.J.