The effective use of market research : how to drive and focus better business decisions

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Bibliographic Details
Main Author: Birn, Robin (Author)
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2004
Edition: 4th ed.
Series: Market research in practice
Subjects:
marketingový výzkum
rozhodování
strategický marketing
marketing research
decision making
strategic marketing
příručky
handbooks, manuals, etc
ISBN: 978-0-7494-4200-2
Physical Description: xiv, 226 s. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources | Online Resources
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Long term loan – Due : 01.10.2025  Recall This 		Description

Location
 FMK Call Number 658/BIRN,R.J.

Status Description Location Call Number
Long term loan - Due : 01.10.2025  Recall This FMK 658/BIRN,R.J.

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