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Pervasive advertising

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Bibliographic Details
Other Authors Müller, Hans Jörg, 1980- (Editor), Alt, Florian (Editor), Michelis, Daniel, 1976- (Editor)
Format eBook
LanguageEnglish
Published London : Springer, c2011
SeriesHuman-computer interaction series
Subjects
komputerizace
interakce člověk-počítač
reklama a propagace
internetová reklama
mobilní komunikace
elektronická komunikace
computerization
human-computer interaction
advertising
Internet advertising
mobile communication
electronic communication
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857293527
ISSN1571-5035
DOI10.1007/978-0-85729-352-7
Physical Descriptionix, 364 s. : il. (převážně barev.)

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