Strategic brand management : a European perspective

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Bibliographic Details
Main Authors	Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format	Book
Language	English
Published	Harlow, England ; London : Prentice Hall/Financial Times, c2012
Edition	2nd ed.
Subjects	řízení značky řízení značky > Evropa strategický management marketingový management brand management brand management > Europe strategic planning marketing management monografie monographs
ISBN	9780273737872
Physical Description	xxv, 940 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 005/KELLER,K.L.
Status 30 days	More Information	Location Open access collection	Call Number 005/KELLER,K.L.