Holdings: Strategic brand management :

Strategic brand management : a European perspective

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Bibliographic Details
Main Authors:	Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format:	Book
Language:	English
Published:	Harlow, England ; London : Prentice Hall/Financial Times, c2012
Edition:	2nd ed.
Subjects:	řízení značky řízení značky > Evropa strategický management marketingový management brand management brand management > Europe strategic planning marketing management monografie monographs
ISBN:	9780273737872
Physical Description:	xxv, 940 s. : il. ; 25 cm

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Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	005/KELLER,K.L.
Status 30 days	Description Location	Open access collection	Call Number	005/KELLER,K.L.

Status	Description	Location	Call Number
30 days		Open access collection	005/KELLER,K.L.
30 days		Open access collection	005/KELLER,K.L.