Strategic brand management : a European perspective

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Bibliographic Details
Main Authors: Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format: Book
Language: English
Published: Harlow, England ; London : Prentice Hall/Financial Times, c2012
Edition: 2nd ed.
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ISBN: 9780273737872
Physical Description: xxv, 940 s. : il. ; 25 cm

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