The Oxford handbook of strategic sales and sales management

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Bibliographic Details
Main Authors	Cravens, David W. (Author, Editor), Le Meunier-FitzHugh, Kenneth (Author, Editor), Piercy, Nigel, 1953- (Author, Editor)
Format	Book
Language	English
Published	Oxford ; New York : Oxford University Press, 2011
Edition	1st pub.
Subjects	management prodeje marketing strategický marketing marketingový management řízení vztahů se zákazníky sales management strategic marketing marketing management customer relationship management příručky handbooks, manuals, etc
Online Access	Obsah
ISBN	9780199569458
Physical Description	xxi, 637 s. : il. ; 26 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658.8/OXFORD