Product placement a jeho vliv při umístění v audiovizuálních pořadech

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Bibliographic Details
Main Author	Kalista, Martin (Author)
Corporate Author	Brno International Business School
Format	Book
Language	Czech
Published	Ostrava : Key Publishing, 2011
Edition	Vyd. 1.
Series	Monografie (Key Publishing)
Subjects	product placement > umístění produktu skrytá reklama reklama a propagace audiovizuální pořady rozhlasové vysílání televizní vysílání regulace reklamy > Česko advertising audiovisual programs radio broadcasting television broadcasting advertising regulation > Czechia studie studies
ISBN	9788074181115 978-80-87255-53-7
Physical Description	69 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/KALISTA,M.
Status 30 days	More Information	Location Open access collection	Call Number 659/KALISTA,M.
Status 30 days	More Information	Location Open access collection	Call Number 659/KALISTA,M.
Status Specific loan	More Information	Location FMC/DMC	Call Number 659/KALISTA,M.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 659/KALISTA,M.