Product placement a jeho vliv při umístění v audiovizuálních pořadech

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Bibliographic Details
Main Author: Kalista, Martin (Author)
Corporate Author: Brno International Business School
Format: Book
Language: Czech
Published: Ostrava : Key Publishing, 2011
Edition: Vyd. 1.
Series: Monografie (Key Publishing)
Subjects:
reklama a propagace
audiovizuální pořady
rozhlasové vysílání
televizní vysílání
regulace reklamy > Česko
advertising
audiovisual programs
radio broadcasting
television broadcasting
advertising regulation > Czechia
product placement > umístění produktu
skrytá reklama
studie
studies
ISBN: 9788074181115
978-80-87255-53-7
Physical Description: 69 s. : il. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Specific loan 		Description

Location
 FMK/ÚMK Call Number 659/KALISTA,M.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FMK Call Number 659/KALISTA,M.
Status
30 days 		Description

Location
 Open access collection Call Number 659/KALISTA,M.
Status
30 days 		Description

Location
 Open access collection Call Number 659/KALISTA,M.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/KALISTA,M.

Status Description Location Call Number
Specific loan FMK/ÚMK 659/KALISTA,M.
Long term loan - Due : 21.12.2028 FMK 659/KALISTA,M.
30 days Open access collection 659/KALISTA,M.
30 days Open access collection 659/KALISTA,M.
In house loan Study room - 3rd floor 659/KALISTA,M.

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