Researching customer satisfaction & loyalty : how to find out what people really think

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Bibliographic Details
Main Author	Szwarc, Paul (Author)
Format	Book
Language	English
Published	London : Kogan Page, 2005
Series	Market research in practice
Subjects	marketingový výzkum řízení vztahů se zákazníky spotřebitelé spotřebitelské chování marketing research customer relationship management consumers consumer behavior příručky handbooks, manuals, etc
Online Access	Obsah Anotace Biografie
ISBN	0749443367
Physical Description	xiv, 258 s. : il. ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 658/SZWARC,P.