Digital impact : the two secrets to online marketing success

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...

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Bibliographic Details
Main Authors Mayar, Vipin, 1962- (Author), Ramsey, Geoff, 1959- (Author)
Format Book
LanguageEnglish
Published Hoboken, N.J. : Wiley, c2011
Subjects
ISBN9780470905722
Physical Descriptionv, 298 s. : il. ; 24 cm

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