Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods

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Bibliographic Details
Main Author	Hayes, Bob E., 1963- (Author)
Format	Book
Language	English
Published	Milwaukee : ASQ Quality Press, 2008
Edition	3rd ed.
Subjects	sociální výzkum dotazníky statistické metody spotřebitelské chování spotřebitelé řízení vztahů se zákazníky social research questionnaires statistical methods consumer behavior consumers customer relationship management monografie monographs
ISBN	9780873897433
Physical Description	xxiii, 287 s. : il. ; 24 cm

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