Marketingový management destinací : strategický a taktický marketing destinace turismu, systém marketingového řízení destinace a jeho financování, řízení kvality v destinaci a informační systém destinace

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Bibliographic Details
Main Author: Palatková, Monika, 1970- (Author)
Format: Book
Language: Czech
Published: Praha : Grada, 2011
Edition: 1. vyd.
Subjects:
management destinací
marketing destinací
management cestovního ruchu
marketing cestovního ruchu
destination management
destination marketing
tourism marketing
tourism management
příručky
handbooks, manuals, etc
ISBN: 9788024737492
Physical Description: 207 s. : il., mapy, 1 portrét ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 338.3/.4/PALATKOVÁ,M.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 338.3/.4/PALATKOVÁ,M.
Status
Long term loan – Due : 22.12.2026 		Description

Location
 FaME Call Number 338.3/.4/PALATKOVÁ,M.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 338.3/.4/PALATKOVÁ,M.
Status
30 days 		Description

Location
 Open access collection Call Number 338/PALATKOVÁ,M.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 338/PALATKOVÁ,M.

Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 338.3/.4/PALATKOVÁ,M.
Long term loan - Due : 31.12.2028 FaME 338.3/.4/PALATKOVÁ,M.
Long term loan - Due : 22.12.2026 FaME 338.3/.4/PALATKOVÁ,M.
Long term loan - Due : 31.12.2028 FaME 338.3/.4/PALATKOVÁ,M.
30 days Open access collection 338/PALATKOVÁ,M.
In house loan Study room - 3rd floor 338/PALATKOVÁ,M.

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